MadMen: The Smoking Pitch
Around the world there are millions of different sources that provide us information from every kind. However some information may rely in more accurate concepts and fundaments. There´s where the concept of credibility appears. Each source, from people, to magazines, to newspapers, can be more or less credible. That´s why we use a credibility criteria in order to identify the concept. One of the ideas we take into account in the credibility criteria is the vested interest. Companies, governments, etc sometimes have a personal interest in the outcame of a decision or situation. That is why they may distort information in other to favour themselves. Consequently, reducing the credibility.
In class we saw an extract of the tv serie MadMen:
We analysed it and answered the following questions:
1. Identify some of the vested interest in this scene. How do these work?
2. Why is Peter´s idea rejected and Dom´s idea accepted?
3. Find and old tobacco advertising picture and analyse it in terms of vested interest and distortion of the truth.
1. The company wants people to choose them instead of other companies. What is more, they want people to keep on buying their product even though they are said no to be healthy.
2. Peter´s idea persuaded people of buying Lucky Strike, but it accepted and claimed the fact that they were health-harming. Instead, Dom´s idea linked their cigarettes with harmless and friendly ideas by saying they were toasted. What is more, while Peter´s idea linked their product to death, Dom´s idea suggested, that, even though all other companies also toasted their cigarettes; by they claiming it, it gave a feeling as if it was a fact that made Lucky Strike healthier than the others.
3. The advertisment I analysed is:
In class we saw an extract of the tv serie MadMen:
We analysed it and answered the following questions:
1. Identify some of the vested interest in this scene. How do these work?
2. Why is Peter´s idea rejected and Dom´s idea accepted?
3. Find and old tobacco advertising picture and analyse it in terms of vested interest and distortion of the truth.
1. The company wants people to choose them instead of other companies. What is more, they want people to keep on buying their product even though they are said no to be healthy.
2. Peter´s idea persuaded people of buying Lucky Strike, but it accepted and claimed the fact that they were health-harming. Instead, Dom´s idea linked their cigarettes with harmless and friendly ideas by saying they were toasted. What is more, while Peter´s idea linked their product to death, Dom´s idea suggested, that, even though all other companies also toasted their cigarettes; by they claiming it, it gave a feeling as if it was a fact that made Lucky Strike healthier than the others.
3. The advertisment I analysed is:
The advertisment links doctors with camel cigarettes. That satisfies two vested interest. By claming doctors choose Camel instead of any other brand, they suggest that their product is healthier than the others. At the same time, if doctors smoke it, then they bust the "myth" around cigarettes. Wether it s more likely for these not to be true, having doctors buying it does not make cigarettes effect on people´s health less dreadful.
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